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Research papers

The value of research

Technological developments and market factors have caused or stimulated strong growth in most Western economies in recent times. Over the years, the level of market research activity in different directions has also increased considerably. With...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Bert Van Herberg, Mario van Hamersveld
Company: Philips International
September 1, 1994
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Citation

Van Herberg and van Hamersveld (1994a, September 01). The value of research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-value-of-research